Words That Work
It's Not What You Say, It's What People HearBook - 2007
A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.
Publisher: New York : Hyperion, c2007.
Characteristics: xxiii, 324 p. ;,24 cm.