It Takes A Tribe

It Takes A Tribe

Building the Tough Mudder Movement

Book - 2017
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The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals the secret to exponential growth is to turn your customers into tribes. Will Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things: why challenge, not competition, is the key to inspiring communities and how to constantly innovate to stand out in a crowded market.
Publisher: New York, New York : Portfolio / Penguin, ©2017.
ISBN: 9780735214699
Characteristics: viii, 262 pages, 8 unnumbered pages of plates :,colour illustrations, colour portraits ;,24 cm.
Additional Contributors: Adams, Tim - Author


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