Marketing your Services

Marketing your Services

A Step-by-step Guide for Small Businesses and Professionals

Book - 1990
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Marketing Your Services You may be one of the best doctors,consultants, accountants, caterers, or investment advisors around,but when it comes to marketing your service, you may also be thefirst one to admit, "I don't know what to do." Now, here's a bookthat shows you, step by step, how to market yourservices--painlessly, confidently, profitably. Marketing YourServices shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similarbusinesses
* How to price and package your services
* How to turn qualified prospects into customers and buildlong-term relationships with clients
"This is the best book I have seen about Marketing--making yourmark in a way that hits the mark. You will be provoked, persuaded,and pleased by this guidebook for painless marketing mastery."--Chip R. Bell Author, Service Wisdom "Simply put, this is the mostuseful book on marketing for service firms I know of. It is alsothe best written. Read it." --Clay Carr Author, Front-Line CustomerService "An excellent guide to the marketing maze for any smallbusiness that wants to get a firm handle on just what service theyprovide, and learn how to enjoy making money doing it." --Martin T.Cannon Director, Paper Product Development The Procter & GambleCompany
Publisher: New York : Wiley, c1990.
ISBN: 9780471509486
0471509485
Characteristics: x, 246 p. ;,24 cm.

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